![]() ![]() The sheer dominance of his run has a way of silencing most of the hate. It was hilarious to know Drake was laughing at the same Drake jokes as us when Instagram and Twitter still felt new, but now most of those cackles have long died out. Since 2012’s bar-mitzvah-themed “HYFR,” every new Drake video has grown in its self-awareness. There’s a scene of Drake emotionally crying, which fulfills the obligation to make a statement about how the Toronto rapper knows his detractors think he’s soft. 2018’s Instagram influencer of choice, Shiggy, is replaced with 2020’s equivalent Druski2funny. There’s the prerequisite celebrity-embarrassing-Drake scene - instead of Tyra Banks shoving a piece of cake in Drake’s face, we get to see Kevin Durant dunking on him, while Marshawn Lynch tackles him. ![]() ![]() The video’s best moments, memes, and gags are telegraphed, following a cycle of familiarity. After months spent launching songs into the atmosphere to diminishing returns, the world’s biggest pop star is ready for a single with a capital “S” that heavily leans on the audience’s past associations with Drake as a cultural entity.Įven the visuals for “Laugh Now Cry Later” feel like an unending déjà vu scenario. As the first salvo off Drake’s sixth, seventh, or eighth studio album (depending on which projects you do or don’t consider playlists, demos, or mixtapes), it adheres to a familiar playbook. Sonically, lyrically, and emotionally, “Laugh Now Cry Later” is the embodiment of what happens when you surround real Drake with a room full of past Drakes, like a tortured Canadian reboot of Being John Malkovich. The line functions as a clever play on words, but also works on a deeper and most likely unintentional level. Halfway through Drake’s “ Laugh Now Cry Later” - the first single off the Toronto’s rapper’s upcoming album, Certified Lover Boy - Lil Durk raps, “Bring Drake to the hood, surround Drake around Dracs.” He pronounces “Dracs” like “Drakes,” but he means “dracos,” the firearm du jour featured in so many modern rap songs. ![]()
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