![]() ![]() ![]() The design only has 4 elements: a graphic image illustrated by a white circle, the name of the brand, the slogan and a tiny menu section on the right-hand side.īecause it’s a homepage, it must inform the visitor what the website is about (or whose website it is). As you can see, there’s a lot of negative space. Let’s take a look at this website’s homepage. Hierarchy makes content easy to understand. We can see this in action in the third group, which has two lines: one for the logo and one for the slogan.Ĭredit: PiazzaItalia 2.White space helps build hierarchyīecause white space helps in placing the focus on some elements it is used by designers to create hierarchy. Macro space is used to separate groups and micro space to separate elements of the same group. When grouping elements, the designer employs both macro and micro white space. next, on the bottom right, there’s the signature of the brand.the second group follows in importance, and it may actually be optional, as the viewer has already understood the message.the first one is the most important section, the statement of the brand.Looking at the ad below, we can see clearly that there are three groups of elements: the headline, the body copy, and the logo and slogan.īy placing white space between these three groups, the viewer is guided to understand that: It also helps separate individual elements and groups of elements. White space provides clues as to what elements belong in which group. White space separates and groups elements Macro space is always used intentionally to create more focus on a certain area, so we can say that macro space is active space.Ĭredit: Pocketpenguins Why is negative space important in design? 1. On the contrary, active space is used to draw a user’s attention and to emphasize certain elements like a headline, logo or graphic. Though it goes without being noticed, this white space is intentionally added there in a very subtle way, to allow the eye to easily read the design/text. The designers use it to create texts or arrange paragraphs or icons. Passive space is the space between small objects that goes unnoticed. There’s another way to categorize negative space by the way it draws attention or not. Macro white space, on the other hand, is the space between bigger elements like text columns and graphics. Micro white space is the space between the small elements like letters, text lines, paragraphs, icons, and buttons. It was created intentionally to emphasize other elements of the layout and/or to convey a specific mood. When you see a lot of white space in a design, that’s not because the designer didn’t know what to put there. White space is a very important design element, just as all the other elements: pictures, different kinds of modern fonts, graphics etc. It’s simply the space in a design and it can have any color, texture or pattern. However, this space is neither white nor negative. You may find the term “negative space” here and there, indicating the exact same thing. In graphic design, “white space” refers to the space that surrounds the elements. ![]()
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